Mobile app marketing is essential for the growth of your business

mobile app marketing

Did you know that almost 2.8 million applications in the Google Play Store and the app store had 2.2 million as of march 2017?

Well, you need to get attention from your users and target audiences with the help of a mobile app. A successful mobile app marketer follows the best guidelines to build a good reputation in the market. Moreover they concentrate on customer behavior & initiatives. Consider these many mobile app development companies Washington DC that are using best marketing techniques for their apps:

Here I will describe few more steps on mobile app marketing:

  • Customer Preferences
  • Stand Out
  • Best Modelling of your App
  • Marketing Models
  • Focus on Customer Satisfaction
  • Marketing Strategy
  • Optimization


  • Customer Preferences:

One of the crucial step is to give attention to your targeted audiences so you can find different kinds of ways to attract customer, and find closely the unique behavioural patterns.

For example – youngsters could easily understand latest technologies, like Android, Blackberry, iPhone, but business people and professionals would want apps with more security.

You can use one of the accessible ways to drive in some traffic and study what they need. In order to deliver the best services, customer preference is an important factor to be considered.

  • Differ from your competitor :

In this digital era, your mobile application should be unique and shall maintain features that stand out, compared to your competitors. Serving your customers with the same thing some other on the Play Store does, would be in vain.

  • Best Modelling

This is also one of the most important strategies to make your app successful. User experience is a part of it, which determines how well people connect with your idea. Your app’s model should be user-friendly and must have more than barely functional screens. Each and every screen shall make a smooth transition and present the user with a different content or function.

  • Marketing Models
    • In-app advertising
    • Paid model
    • Freemium model app
  • In app advertising :

If you can choose in-app advertising, you need to build your app free and earn money through ads only.

  • Paid model :

In case of a paid model, the user have to make a purchase to initiate the download and use the app.

  • Freemium model app :

In case of freemium models, basic features are free. If the user wants to use all features of your app, they have to pay for the full version of application.

  • Choose right way to market Consumer satisfaction :

After developing your application, you need to choose good ways to market your product, like attractive design, target location and many other factors. Then, with the help of digital platform like social media.

  • Marketing Strategy:

At this point, you need to go for some marketing techniques. Now this is a big step. Here you can offer different deals, collect and process leads and select the right mobile app platforms for marketing your application.

  • Optimize your application :

With the help of digital marketing adviser you should promote your application in App Store and Play Store using keywords, titles, descriptions etc. Only if your app is visible, it would achieve the goals it has been designed for.


Most of the Mobile app development companies California do follow the mentioned guidelines. However, what separates one from the rest of the lot is how well they assimilate and implement the guidelines. And in this case, it all boils down to experience.

We at FuGenX excel at creating feasible mobility solutions that have best ROI and produce remarkable results in a shorter time period.

Reach us at


What is Chatbot and What it does?

In 2016 Chatbot came to limelight with a typical agenda.The process took place when the changes happened from an unclear tech to breaking news. Before a chatbot, there were bots, and then Microsoft released Tay an artificial intelligence chatbot in March for interacting with users of Twitter.

And next, Facebook came forward with secure ideas regarding chatbots and implemented the conversation for an automated customer support via Messenger service. Today IT businesses of all sorts, prominently mobile app designers Chicago and California are showing interest to build Chatbots. It’s good news for next gen tech industry.

Mobile apps design companies Chicago


Chatbots are resulted from bots, which is a program that automates the conversation in the form of textual methods. Mainly the chatbot process is used in dialog systems for a customer service.

Mainly the chatbot manages with machine programming, which easily makes the conversation with humans on the written textual words and delivers a service.

Chatbot uses natural language to scan the matching keywords, required for the user queries, and then delivers the information to the user which is performed through the APIs from a database.

Today, most of the companies don’t have such resources like how Facebook is able to build best bots.  Is chatbot is a new technology?  ELIZA is a natural language program which was developed by Joseph Weizenbaum which makes the functioning of the chatbots very quick.

Companies that are building Chatbots

Many tech savvy companies are encouraging the developers to build chatbots on the leading platforms. Chatbots uses the similar way to communicate with the platforms, from where the slack users become familiar with slackbot.

Similarly, Tweeter bots have been the best for a decade and in the same way, bot tries to push the tweets of huge data.

Mark Zuckerberg, the CEO of Facebook, talked on chatbots during Facebook’s annual F8 developer’s conference.The bots built in Facebook Massager which directly works together between consumers and brands. The service of chatbot is already being served by branded companies in order to fulfill the services of the customers and keep them engaged.

How to develop a chatbot?

According to chatbot development expert opinion, the chatbots are usually built by only two methods. One is to build through rule–based approach where a developer needs to have hand written rules which is somewhat difficult. Second is on machine learning with huge flowing data and the system itself learns on its own.

There is a lesser risk with writing code, but more difficult to manage with a machine learning approach where if you don’t provide appropriate learning parameters, then it quickly passes and makes the brand value down. Same approach happened with Microsoft Tay and again it came back.

Many experts believe that bots are the integral features of human life and are the next rising technology of the mobile world. But not the end of mobile app design development.

Want to develop a next generation mobile app?

If you want to know more about Chatbot, reach us at We are a customer-centric iPhone and Android app development company Chicago, serving businesses across the world with high quality mobile apps and games.

If you want to develop world-class app on iOS or Android, please reach us at