Mobile app marketing is essential for the growth of your business

mobile app marketing

Did you know that almost 2.8 million applications in the Google Play Store and the app store had 2.2 million as of march 2017?

Well, you need to get attention from your users and target audiences with the help of a mobile app. A successful mobile app marketer follows the best guidelines to build a good reputation in the market. Moreover they concentrate on customer behavior & initiatives. Consider these many mobile app development companies Washington DC that are using best marketing techniques for their apps:

Here I will describe few more steps on mobile app marketing:

  • Customer Preferences
  • Stand Out
  • Best Modelling of your App
  • Marketing Models
  • Focus on Customer Satisfaction
  • Marketing Strategy
  • Optimization

 

  • Customer Preferences:

One of the crucial step is to give attention to your targeted audiences so you can find different kinds of ways to attract customer, and find closely the unique behavioural patterns.

For example – youngsters could easily understand latest technologies, like Android, Blackberry, iPhone, but business people and professionals would want apps with more security.

You can use one of the accessible ways to drive in some traffic and study what they need. In order to deliver the best services, customer preference is an important factor to be considered.

  • Differ from your competitor :

In this digital era, your mobile application should be unique and shall maintain features that stand out, compared to your competitors. Serving your customers with the same thing some other on the Play Store does, would be in vain.

  • Best Modelling

This is also one of the most important strategies to make your app successful. User experience is a part of it, which determines how well people connect with your idea. Your app’s model should be user-friendly and must have more than barely functional screens. Each and every screen shall make a smooth transition and present the user with a different content or function.

  • Marketing Models
    • In-app advertising
    • Paid model
    • Freemium model app
  • In app advertising :

If you can choose in-app advertising, you need to build your app free and earn money through ads only.

  • Paid model :

In case of a paid model, the user have to make a purchase to initiate the download and use the app.

  • Freemium model app :

In case of freemium models, basic features are free. If the user wants to use all features of your app, they have to pay for the full version of application.

  • Choose right way to market Consumer satisfaction :

After developing your application, you need to choose good ways to market your product, like attractive design, target location and many other factors. Then, with the help of digital platform like social media.

  • Marketing Strategy:

At this point, you need to go for some marketing techniques. Now this is a big step. Here you can offer different deals, collect and process leads and select the right mobile app platforms for marketing your application.

  • Optimize your application :

With the help of digital marketing adviser you should promote your application in App Store and Play Store using keywords, titles, descriptions etc. Only if your app is visible, it would achieve the goals it has been designed for.

Conclusion:

Most of the Mobile app development companies California do follow the mentioned guidelines. However, what separates one from the rest of the lot is how well they assimilate and implement the guidelines. And in this case, it all boils down to experience.

We at FuGenX excel at creating feasible mobility solutions that have best ROI and produce remarkable results in a shorter time period.

Reach us at https://fugenx.com/

Advertisements

Top Social Media Analytics Tools for Your Marketing Success

Top Social Media Analytics Tools for Your Marketing Success

To increase traffic to the website, a good analytics tool like Google Analytics is must. Choosing analytics tool depends on the type of analytics you are required to do. Many tech savvy companies use SAP Analytics solution to get done different analytics needs in enterprise environment. In fact, analytics tools are mainly helpful for identifying the mistakes and learn from the mistakes.

Investing in more business initiatives without adopting analytics may push you into failure. Expecting marketing success without an idea of Analytics and without understanding changing customers’ interest may lead to the failure of new initiatives.

Here are ideas on analytics of top social media marketing tools:

Twitter

After registering to Twitter Analytics (analytics.twitter.com), make sure you will use the right strategy to engage customers. If you plan accordingly and do analytics with the matching ideas of the customer, then you can easily increase followers’ size, interactions, the total number of tweets and favourites.

Pinterest

Pinterest Analytics (analytics.pinterest.com) is a perfect tool to generate more traffic to any kind of B2C business. Pinterest Analytics helps to know with which content of the website users are engaged with and also help to know users’ engagement with pins. If you are newbie to Pinterest, it is difficult to find the intended traffic in the beginning, but you can achieve it over the time. You can also analyse repins and the clicks using Pinterest Analytics.

FaceBook Page Insights

The Facebook Page Insight helps track users interaction with the page. Facebook Page Insight is used to analyze daily active users and know what time is best to post. Marketers can also check the number of likes and shares on a particular post to also determine the success of the post.

If you want to engage your customers with your Facebook page and need to improve the effectiveness of your posts, you are suggested to use FaceBook Page Insights.

FanPage Karma

There are many analytics tools available to monitor Facebook FanPage apart from FaceBook Page Insights, where FanPage Karma is one of them. You can have in-depth analysis of your Facebook page using FanPage Karma. The tool is helpful to perform analysis of your many Facebook pages and also helps compare it with your competitors. FanPage Karma helps analyze the key aspects of Fan Page with easy to find performance indicators.

To effectively engage your customers, use only best analytics tools. Now a days, big data analytics is becoming a more effective way to process and analyze data and use it to improve customer engagement.

Need Help to build Big Data Analytics Solution or Mobile App?

Reach FuGenX Technologies. FuGenX is an award-winning technology services company, specialized in mobile application development, Big Data Analytics and SAP solutions.

How to Increase Online Presence of Your Physical Business?

Today online businesses are more in value that ease the life of customers by delivering products to their doorstep at affordable price.

But if you have a physical store, but don’t have an effective online presence, you need to use some important strategies to have a strong online presence, bring leads and improve business. Let me tell how to do SEO for Physical Stores.

How to Increase Online Presence of Your Physical Business

4 Tips to Increase SEO Ranking of Physical Businesses (Physical Stores)

  1. Responsive Site Design

To well reach your targeted customers, you should to have a mobile-friendly website. Having responsive website means having a mobile friendly website. Since people use mobiles more than computers to search online, it is requisite for you. Even to attract and engage more customers, a mobile-friendly website is essential today. Apart from mobile-friendly website, there is also an increased demand for mobile apps. Mobile application development companies in Dallas tops the list of top mobile app development companies globally. However, now let me look into SEO.

  1. Use Optimized Landing Page to Attract Visitors

If you want to be at top on search results of search engines, then your way of ranking should be better than your competitors. To rank your website, the landing pages should be well optimized with local keywords according to search engine guidelines. The presentation of your landing page should be both symbolic as well as descriptive, where you can better convey and engage visitors.

  1. Get Reviews from Customers

Online reviews improve customer satisfaction by providing an insightful information and that can even help to increase the brand reputation too. To make your business popular online, then add information all over the web, including business listing sites.

To increase the brand awareness of your business, encourage your customers with free gifts and vouchers.

  1. Quality Content

To increase the search visibility of your business, content marketing is the best strategy. Using search engine friendly and user-friendly content that is informative and keyword-rich. Avoid using black hat techniques that include keyword stuffing, doorway pages, adding unrelated keywords and stacking keywords, which may cause to get penalized from search engine.

Use a correct flow in the content to gain user satisfaction. Represent the content as infographic that helps to recognize the content easily. Use the content as video to have exposures. Focus on to engaging readers with the attractive and engaging content.

 

Need App Development Support for Your Physical Business?

Reach FuGenX Technologies. FuGenX is an award-winning mobile app development company in India and USA.

Business Marketing Techniques for Start-up Entrepreneur

Marketing techniques are not same for all sorts of businesses, so here I am discussing about some marketing techniques that are specific to small businesses.

If one creates a successful marketing strategy, then it should be best to grow his business. Sometime researches are requisite for marketers to understand the needs of the users. Today all sorts of businesses, including every small scale mobile application development company in California are leveraging different marketing channels to build business.

Mobile apps development company Chicago

Below are some important marketing extensions that every small business owner should know.

4 Workable Marketing Techniques for Small Businesses

Well-built website

The most effective marketing tool for a small business is website. If a businessman neglects or avoids having a website in this juggernaut business world, then its business flow curve will point down. For one who has a business, it is mandatory to have a website for his business’s growth.

“About Us” and “Contact Us” page are a prime requisite for any website to have along with service or products pages. The above two sections are more important to engage the visitors and help them to make an enquiry and get solution. If essential, the sections should also be added in the footer.

Social media marketing

Website is like a landing page, where leads from all sources come together. Social media appearance increase demand for your business. Due to the increased usage of mobile phones, a large group of users spend hours on social media where it is good opportunity for small businesses to promote and spread brand values of their business globally.

Based on the business budget, if the owner wants to generate leads from social media marketing, he can use social media sites like Facebook, Twitter and LinkedIn depending on the targeted audience. Before placing ads on social media sites, it is better to understand current ad placement cost.

Engaging blog

Through blogs, businesses can easily reach the product and services to the public. It’s a better way to tell about their special deals in a descriptive manner. Blog is a workable marketing strategy to exhibit the value of business.

Small business owners mayn’t have enough time to spend on writing a blog, but they can hand over it to freelancing writers, so they can complete the task on time by writing engaging content.

Content marketing

“Content marketing” has been profitable for both small and big companies. But experts can do it better. They can use content different marketing channels and engage customers and increase awareness. Today, all sorts of businesses, including mobile apps development companies in USA are giving preference for content marketing to promote their business online.