Top Social Media Analytics Tools for Your Marketing Success

Top Social Media Analytics Tools for Your Marketing Success

To increase traffic to the website, a good analytics tool like Google Analytics is must. Choosing analytics tool depends on the type of analytics you are required to do. Many tech savvy companies use SAP Analytics solution to get done different analytics needs in enterprise environment. In fact, analytics tools are mainly helpful for identifying the mistakes and learn from the mistakes.

Investing in more business initiatives without adopting analytics may push you into failure. Expecting marketing success without an idea of Analytics and without understanding changing customers’ interest may lead to the failure of new initiatives.

Here are ideas on analytics of top social media marketing tools:

Twitter

After registering to Twitter Analytics (analytics.twitter.com), make sure you will use the right strategy to engage customers. If you plan accordingly and do analytics with the matching ideas of the customer, then you can easily increase followers’ size, interactions, the total number of tweets and favourites.

Pinterest

Pinterest Analytics (analytics.pinterest.com) is a perfect tool to generate more traffic to any kind of B2C business. Pinterest Analytics helps to know with which content of the website users are engaged with and also help to know users’ engagement with pins. If you are newbie to Pinterest, it is difficult to find the intended traffic in the beginning, but you can achieve it over the time. You can also analyse repins and the clicks using Pinterest Analytics.

FaceBook Page Insights

The Facebook Page Insight helps track users interaction with the page. Facebook Page Insight is used to analyze daily active users and know what time is best to post. Marketers can also check the number of likes and shares on a particular post to also determine the success of the post.

If you want to engage your customers with your Facebook page and need to improve the effectiveness of your posts, you are suggested to use FaceBook Page Insights.

FanPage Karma

There are many analytics tools available to monitor Facebook FanPage apart from FaceBook Page Insights, where FanPage Karma is one of them. You can have in-depth analysis of your Facebook page using FanPage Karma. The tool is helpful to perform analysis of your many Facebook pages and also helps compare it with your competitors. FanPage Karma helps analyze the key aspects of Fan Page with easy to find performance indicators.

To effectively engage your customers, use only best analytics tools. Now a days, big data analytics is becoming a more effective way to process and analyze data and use it to improve customer engagement.

Need Help to build Big Data Analytics Solution or Mobile App?

Reach FuGenX Technologies. FuGenX is an award-winning technology services company, specialized in mobile application development, Big Data Analytics and SAP solutions.

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How to Increase Online Presence of Your Physical Business?

Today online businesses are more in value that ease the life of customers by delivering products to their doorstep at affordable price.

But if you have a physical store, but don’t have an effective online presence, you need to use some important strategies to have a strong online presence, bring leads and improve business. Let me tell how to do SEO for Physical Stores.

How to Increase Online Presence of Your Physical Business

4 Tips to Increase SEO Ranking of Physical Businesses (Physical Stores)

  1. Responsive Site Design

To well reach your targeted customers, you should to have a mobile-friendly website. Having responsive website means having a mobile friendly website. Since people use mobiles more than computers to search online, it is requisite for you. Even to attract and engage more customers, a mobile-friendly website is essential today. Apart from mobile-friendly website, there is also an increased demand for mobile apps. Mobile application development companies in Dallas tops the list of top mobile app development companies globally. However, now let me look into SEO.

  1. Use Optimized Landing Page to Attract Visitors

If you want to be at top on search results of search engines, then your way of ranking should be better than your competitors. To rank your website, the landing pages should be well optimized with local keywords according to search engine guidelines. The presentation of your landing page should be both symbolic as well as descriptive, where you can better convey and engage visitors.

  1. Get Reviews from Customers

Online reviews improve customer satisfaction by providing an insightful information and that can even help to increase the brand reputation too. To make your business popular online, then add information all over the web, including business listing sites.

To increase the brand awareness of your business, encourage your customers with free gifts and vouchers.

  1. Quality Content

To increase the search visibility of your business, content marketing is the best strategy. Using search engine friendly and user-friendly content that is informative and keyword-rich. Avoid using black hat techniques that include keyword stuffing, doorway pages, adding unrelated keywords and stacking keywords, which may cause to get penalized from search engine.

Use a correct flow in the content to gain user satisfaction. Represent the content as infographic that helps to recognize the content easily. Use the content as video to have exposures. Focus on to engaging readers with the attractive and engaging content.

 

Need App Development Support for Your Physical Business?

Reach FuGenX Technologies. FuGenX is an award-winning mobile app development company in India and USA.

Business Marketing Techniques for Start-up Entrepreneur

Marketing techniques are not same for all sorts of businesses, so here I am discussing about some marketing techniques that are specific to small businesses.

If one creates a successful marketing strategy, then it should be best to grow his business. Sometime researches are requisite for marketers to understand the needs of the users. Today all sorts of businesses, including every small scale mobile application development company in California are leveraging different marketing channels to build business.

Mobile apps development company Chicago

Below are some important marketing extensions that every small business owner should know.

4 Workable Marketing Techniques for Small Businesses

Well-built website

The most effective marketing tool for a small business is website. If a businessman neglects or avoids having a website in this juggernaut business world, then its business flow curve will point down. For one who has a business, it is mandatory to have a website for his business’s growth.

“About Us” and “Contact Us” page are a prime requisite for any website to have along with service or products pages. The above two sections are more important to engage the visitors and help them to make an enquiry and get solution. If essential, the sections should also be added in the footer.

Social media marketing

Website is like a landing page, where leads from all sources come together. Social media appearance increase demand for your business. Due to the increased usage of mobile phones, a large group of users spend hours on social media where it is good opportunity for small businesses to promote and spread brand values of their business globally.

Based on the business budget, if the owner wants to generate leads from social media marketing, he can use social media sites like Facebook, Twitter and LinkedIn depending on the targeted audience. Before placing ads on social media sites, it is better to understand current ad placement cost.

Engaging blog

Through blogs, businesses can easily reach the product and services to the public. It’s a better way to tell about their special deals in a descriptive manner. Blog is a workable marketing strategy to exhibit the value of business.

Small business owners mayn’t have enough time to spend on writing a blog, but they can hand over it to freelancing writers, so they can complete the task on time by writing engaging content.

Content marketing

“Content marketing” has been profitable for both small and big companies. But experts can do it better. They can use content different marketing channels and engage customers and increase awareness. Today, all sorts of businesses, including mobile apps development companies in USA are giving preference for content marketing to promote their business online.

How Mobile Apps are creating revenue for businesses?

Technology usage plays a vital role in day-to-day life. By using smart phones and mobile apps, customers feel easier to avail business services. By using mobile apps, many organisations are increasing brand awareness and having a long term relationship with the customers. Below is discussed how organisations can generate revenue using mobile application.

application development companies nyc

In app store, many users download mobile apps mainly for entertainment purpose. In fact, mobile apps are also helpful to reduce workload and make life easier.

  1. Geo-Targeted Push Notifications:

With push notification, app owner can easily send messages to the user group. App publishers are also able to send messages to the targeted user group using geo-targeted push notification. You might be thinking what the difference between these is. In geo-targeted messaging, the process is easier, which drives the current to consumers in region wise based on the consumer’s interest.

  1. Additional Sales Opportunities

There is no need to send a sales message to your customers again and again after your mobile app is downloaded to the customers mobile. The sales process automatically takes place and make your customer engaged at any time.

  1. Geography specific Advertising

Geographic advertising practices help in sending appropriate ads to users.

  1. Pushing through the funnel

The usage of mobile app is increasing due to the quicker processing ability. On web pages customers more often feel difficult to make purchases such as filling the account details or not having the credit card option. To overcome this, you can use transnational apps and in this, the details of users get filled automatically.

  1. Finding exact customers

Today purchasing habits and customers taste can easily be known by online businesses. They can easily track the every movement of customers what they prefer and what they reject while shopping. With customer data, online businesses improve marketing strategies for future purchases.

  1. Business throughout the world

Whenever you open your Facebook account, there is an ad displayed on your home social feed, and many of us think that Facebook know on which we’ve shown interest and looking to purchase. This technique is powered through laser targeting, where the tool gathers your browsing history, and through cookies, it displays ads for targeted audience. Mobile applications help in increasing demand for businesses and making customers engaged with the business.

Also read : What Business Plan makes an App Successful

Mobile apps have become a fruitful factor for success-desired businesses. We at FuGenX, mobile app development company California, help your business to increase the revenue with mobile app and we believe in fueling business with extensive experience and expertise in mobile space.

Reach FuGenX at www.fugenx.com.

Tips for Designing Attractive E-Commerce Mobile App

Before you develop a mobile application, there are a few key points that you need to understand in terms of design aesthetics.

Do you know that it has been estimated that there will be around $163 billion worth worldwide sales by the end of this year. Or it is expected that around 85% of smartphone users prefer mobile app over website for e-shopping.

Considering those stats, any eCommerce business that may be a startup or global enterprise that expects to increase sales and reach should consider developing a mobile app. In building a successful mobile application, proper business plan is also crucial.

ecommerce-mobie-application-ca

Offering your customers a great customer experience is also very crucial to your app success. Before you develop a mobile app, there are certain aspects which each and every developer need to know and understand the interests of the users, which are listed below

Attractive and Simple User Interface (UI)

There are two main important factors to be agreed before designing the User Interface (UI) of an eCommerce mobile app.

The first thing is you have a limitation in arranging the content on the screen, as there is a big difference between the mobile device screen and desktop screen which is bigger in size. Second is you should develop a mobile app that users can feel easy to use.

You need to focus on the home screen. Having a simple and attractive layouts can help your customers focus on your latest updates. And make sure having an easy search functionality.

Avoid a Long Signup & Checkout Process

As seen in many mobile apps, users don’t like to have a long sing-up or check out methods which are time taking process in the mobile app. It may be a necessity for you because of some security reasons, but users have no patience.

Make sure to allow the users to sign up in an easy way by using social network or phone numbers, so that they can easily signup and further become your customers.

To allow users to check their purchase history, you should have an option to make them check with the purchase history. So that you can avoid repeated notifications.

Use “Add to Cart Button”

This is one of the key factors, adding “Add to Cart” button helps the users to purchase multiple products within seconds or purchase it in the future. If the purchasing process is lengthy, there may be chance that you’ll lose some sales.

Limit the Number of Images

Mobile app users expects your app load quickly. If the app loads slowly, then users skip the purchase and shop somewhere. To make mobile app fast and furious on all smartphone devices, there should be a limit for high-resolution images.

Ensure to have a Progress Bar

As told above, users don’t like to spend more time with sing-up forms. If the process of sign-p or check out continues from page to page, then there should be a progress bar and that should let users know how many pages are still left to complete the process.

Need to have Wishlist

Before purchasing any product, users like to browse and know the detailed information of each product and compare their prices. In the same way, you need to provide users an option to add products to the ‘Wishlist’ section, so they can easily compare and decide which product to buy and they can recheck it.

Securing the Data:

Users always wish to have a secure mobile app where their transactions and orders are safe.

Develop a safe and secure mobile application. Satisfy your users with the best mobile app, if you fail to please them, they will lose faith on your products.

In today’s mobile world, only a few mobile app development companies USA are following the above design guidelines, and only they are succeeding in developing best mobile apps which can become top downloaded in the app stores.

If you want to develop an e-commerce app with above features, reach FuGenX Technologies. FuGenX is a future generation mobile app development company California, Chicago, Washington and NYC.

For more information, visit http://www.fugenx.com or send mail to info@fugenx.com

What is Chatbot and What it does?

In 2016 Chatbot came to limelight with a typical agenda.The process took place when the changes happened from an unclear tech to breaking news. Before a chatbot, there were bots, and then Microsoft released Tay an artificial intelligence chatbot in March for interacting with users of Twitter.

And next, Facebook came forward with secure ideas regarding chatbots and implemented the conversation for an automated customer support via Messenger service. Today IT businesses of all sorts, prominently mobile app designers Chicago and California are showing interest to build Chatbots. It’s good news for next gen tech industry.

Mobile apps design companies Chicago

Chatbot:

Chatbots are resulted from bots, which is a program that automates the conversation in the form of textual methods. Mainly the chatbot process is used in dialog systems for a customer service.

Mainly the chatbot manages with machine programming, which easily makes the conversation with humans on the written textual words and delivers a service.

Chatbot uses natural language to scan the matching keywords, required for the user queries, and then delivers the information to the user which is performed through the APIs from a database.

Today, most of the companies don’t have such resources like how Facebook is able to build best bots.  Is chatbot is a new technology?  ELIZA is a natural language program which was developed by Joseph Weizenbaum which makes the functioning of the chatbots very quick.

Companies that are building Chatbots

Many tech savvy companies are encouraging the developers to build chatbots on the leading platforms. Chatbots uses the similar way to communicate with the platforms, from where the slack users become familiar with slackbot.

Similarly, Tweeter bots have been the best for a decade and in the same way, bot tries to push the tweets of huge data.

Mark Zuckerberg, the CEO of Facebook, talked on chatbots during Facebook’s annual F8 developer’s conference.The bots built in Facebook Massager which directly works together between consumers and brands. The service of chatbot is already being served by branded companies in order to fulfill the services of the customers and keep them engaged.

How to develop a chatbot?

According to chatbot development expert opinion, the chatbots are usually built by only two methods. One is to build through rule–based approach where a developer needs to have hand written rules which is somewhat difficult. Second is on machine learning with huge flowing data and the system itself learns on its own.

There is a lesser risk with writing code, but more difficult to manage with a machine learning approach where if you don’t provide appropriate learning parameters, then it quickly passes and makes the brand value down. Same approach happened with Microsoft Tay and again it came back.

Many experts believe that bots are the integral features of human life and are the next rising technology of the mobile world. But not the end of mobile app design development.

Want to develop a next generation mobile app?

If you want to know more about Chatbot, reach us at info@fugenx.com. We are a customer-centric iPhone and Android app development company Chicago, serving businesses across the world with high quality mobile apps and games.

If you want to develop world-class app on iOS or Android, please reach us at fugenx.com.

How to Build Personalized App Experience?

People across USA are using smartphones to get done different tasks in their daily life. So mobile app design development companies in California and mobile app design firms in other major US cities and states like Chicago, Texas, Dallas and Washington are more engaged in developing the best app which can better mobile marketing.

How to Add a Personal Touch to Your Mobile Marketing

Today smartphone is used everywhere and people from 16 to 70 years old are more favored with the smartphones which help them get done their works within short time. Smartphone owners pick up their phone an average of more than 60 times a day. In performing the pattern the user take it as an advantage, instead of this there are few problems which make you think for a while.

Most of the mobile apps in smartphone are not completely used. Many users keep unnecessary apps in their smartphone. If you seem your app is one among them, it is time for you to add personalize touch to your mobile app.

To know the taste of individual user requirements, you need to make are port that should collect the information of what is their behavior and interest.

To know the taste of the users, you app needs to provide sign-up and location services, which can help you to collect the data. Get user age and gender, which can help in realizing and identifying the users’ interest.

The best way to know the personal behavior of your customers is to provide them personalized marketing information and examine how the customers react to your app. This helps customers choose their favorite product. (For an example, if your customer is looking for a product with particular brand, you can send him the push notification when the product is available)

Today mobile users’ expectations are more advanced due to the tech savvy environment. To reach your customers, it is the only way providing them all necessary things what they are expecting else what irritate them such as unrelated push messages and ads.

Want to give a powerful personalized touch to your app?

If you are confused how to grab the customers’ attention with your mobile app and make them engaged for a longer time period, we at mobile app design development Company in Chicago help you in finding the customers unique requirements and make them engaged with a wide range of activities. FuGenX is an award-winning mobile app development company in Chicago.

Reach FuGenX at fugenx.com to develop a mobile app to deliver personalized mobile experience to your customers.