To increase traffic to the website, a good analytics tool like Google Analytics is must. Choosing analytics tool depends on the type of analytics you are required to do. Many tech savvy companies use SAP Analytics solution to get done different analytics needs in enterprise environment. In fact, analytics tools are mainly helpful for identifying the mistakes and learn from the mistakes.
Investing in more business initiatives without adopting analytics may push you into failure. Expecting marketing success without an idea of Analytics and without understanding changing customers’ interest may lead to the failure of new initiatives.
Here are ideas on analytics of top social media marketing tools:
After registering to Twitter Analytics (analytics.twitter.com), make sure you will use the right strategy to engage customers. If you plan accordingly and do analytics with the matching ideas of the customer, then you can easily increase followers’ size, interactions, the total number of tweets and favourites.
Pinterest Analytics (analytics.pinterest.com) is a perfect tool to generate more traffic to any kind of B2C business. Pinterest Analytics helps to know with which content of the website users are engaged with and also help to know users’ engagement with pins. If you are newbie to Pinterest, it is difficult to find the intended traffic in the beginning, but you can achieve it over the time. You can also analyse repins and the clicks using Pinterest Analytics.
FaceBook Page Insights
The Facebook Page Insight helps track users interaction with the page. Facebook Page Insight is used to analyze daily active users and know what time is best to post. Marketers can also check the number of likes and shares on a particular post to also determine the success of the post.
If you want to engage your customers with your Facebook page and need to improve the effectiveness of your posts, you are suggested to use FaceBook Page Insights.
There are many analytics tools available to monitor Facebook FanPage apart from FaceBook Page Insights, where FanPage Karma is one of them. You can have in-depth analysis of your Facebook page using FanPage Karma. The tool is helpful to perform analysis of your many Facebook pages and also helps compare it with your competitors. FanPage Karma helps analyze the key aspects of Fan Page with easy to find performance indicators.
To effectively engage your customers, use only best analytics tools. Now a days, big data analytics is becoming a more effective way to process and analyze data and use it to improve customer engagement.
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